THE STORY OF KRAFT & YOU
It's an adventure that really started by chance, the providence that makes you meet people in your life who inspire you, who have talent, who give you ideas and who encourage you...
Graphic designer by profession and passionate about decoration and the art of the table, it is during a personal event that she is looking for new presentation containers. The discovery of this innovative material seemed interesting for the use she wanted to make of it and she decided to create the first prototypes with a friend. An unexpected craze for the material and the first products followed. Orders were pouring in, word of mouth was working wonderfully. Brainstorming with friends one evening to find the identity, kraft&you was born!
they were overwhelmed with orders, working day and night while combining their two jobs, one as a freelancer and the other one as an employee, the pace was hard to keep up. The time had come to make a strategic decision for kraft&you: stop her freelance activity to devote herself entirely to the kraft&you company and develop the brand alone. A great opportunity to enrich her first activity as a graphic designer and give a new breath to her job. An incredible material and a decorative universe that she is passionate about and that she wanted to discover.
Being creative and messy, it is sometimes difficult to find the right balance for the arrangement but she gives a great importance to the visual & graphic aestheticism. And she thinks the decorating/storage duo, in the end, is pretty tangible for many of us 😉
A fast start with individuals at the beginning, kraft&you then developed a lot with restaurants and professionals for their communication supports and goodies. A development in B2B and B2C to best meet the expectations of everyone for a more eco-friendly world.
"Today, when ecology is at the heart of the debate, natural materials take on their full meaning with vegetable leather. Kraft&You products are a real alternative to plastic in many accessories of our daily life.
Founder, Philippine de Renty.
All Kraft&You products are designed and manufactured in Occitania.
They have selected 100% Toulouse-based service providers for all the manufacturing stages, from cutting and printing the templates, to the engraving of the labels and the packaging. A local production chosen to boost the economic fabric of the region, to enhance the local French know-how and to perpetuate it. It is also to establish a real trust with their subcontractors by being on the spot, they have a real approach to keep a humanity in our work relations today where our society tends more and more towards the virtual. They also want to return to their French values, which have been neglected by internationalization, and to promote their talents and their products once again.
And of course, to control their costs and reduce their environmental impact!
It is a vegetable material based on natural wood fibers that has been developed to replace natural leather, without harmful substances and with a high resistance to tearing and washing. This vegetable leather is therefore durable, innovative, elegant and light. It can be folded, unfolded, crumpled and creased according to your desires, while guaranteeing the quality and durability of your products. This material is very water resistant, so you can rinse them completely under water if there are residues (soil, flour, crumbs ...) and dry the product in the open air. For larger stains, we recommend washing the product by hand, using a clean cloth, water and soap.
It is a natural material based on wood fibers that has been developed to replace animal leather, without harmful substances and with a high resistance to tearing and washing. This vegetable leather is environmentally friendly. It is recognized as a vegan material and is a viable alternative to many animal leather products.
Certified and eco-responsible
This material is FSC (Forestry Stewardship Council) certified. This guarantees that it is made from wood fiber that comes from responsibly managed forests and offers environmental, social and economic benefits. FSC is considered the most rigorous international standard for responsible forestry. It also meets the Oeko-Tex Standard 100 certification that tests textiles for harmful substances in close contact with the skin. Thoughtful processes to reduce our impact on the environment by reducing CO2 emissions, energy consumption and fresh water use in manufacturing operations.
Much more than paper !
This vegetable leather is therefore durable, innovative, elegant and light. It folds, unfolds, creases and wrinkles according to your desires, while guaranteeing the quality and durability of the products. This material supports very well the washings, you can thus pass them entirely under water to rinse the residues (ground, flour, crumbs?) and make dry the product with the free air. For more important stains, we advise you to rub delicately the stain, using a clean cloth, water and soap.
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